IMAvista presents AVO. Where eyewear is a feeling, an attitude, and a statement of identity. Inspired by the Italian word avvolgere, meaning to envelop or embrace, AVO captures the essence of something deeply personal and cherished. Born in the hidden charm of Umbria, Italy, AVO reflects the region's timeless beauty, where ancient traditions and an inherited love for craftsmanship and artisanship are woven into every piece.
But AVO is not confined to its roots. AVO is a globe-trotter, a brand with a passion for exploration, a curiosity that knows no bounds, and an eye always fixed on the horizon of the latest trends. Whether discovering new cultures, drawing inspiration from the vibrant streets of Tokyo, the timeless elegance of Paris, or the eclectic energy of New York, AVO is always on the move, bringing the world closer to those who wear it.
At AVO, we believe that eyewear is more than just a fashion accessory; it's a sensory experience. AVO sounds like the soothing hum of a cicada on a warm summer day, smells like the fresh scent of rosemary carried by a gentle breeze, and feels like the comforting warmth of a heartfelt hug. This is what it means to wear AVO—each frame is designed to evoke these emotions, turning everyday moments into something extraordinary.
But AVO is not confined to its roots. AVO is a globe-trotter, a brand with a passion for exploration, a curiosity that knows no bounds, and an eye always fixed on the horizon of the latest trends. Whether discovering new cultures, drawing inspiration from the vibrant streets of Tokyo, the timeless elegance of Paris, or the eclectic energy of New York, AVO is always on the move, bringing the world closer to those who wear it.
At AVO, we believe that eyewear is more than just a fashion accessory; it's a sensory experience. AVO sounds like the soothing hum of a cicada on a warm summer day, smells like the fresh scent of rosemary carried by a gentle breeze, and feels like the comforting warmth of a heartfelt hug. This is what it means to wear AVO—each frame is designed to evoke these emotions, turning everyday moments into something extraordinary.
Every pair of AVO eyewear is crafted with precision and passion, echoing the artistry of the skilled hands that shape them. Our designs are a perfect blend of timeless elegance and modern innovation, honoring the past while embracing the present. Each piece is a tribute to the beauty of life, crafted with care and a deep respect for the rich heritage from which it draws inspiration.
But where will AVO travel next? As a brand that thrives on discovery, AVO is always looking to the future, exploring new destinations, and drawing inspiration from the cultures and trends that shape our world. Whether it's the serene landscapes of Scandinavia, the bustling markets of Marrakech, or the sun-soaked beaches of Rio, AVO's journey is never-ending—each new place a
canvas for creativity, each experience a brushstroke in the ever-evolving masterpiece of AVO.
AVO is more than just eyewear; it’s a connection to the soul of Italy, an invitation to experience life through a lens of warmth, heritage, and authenticity. Embrace the AVO feeling—a perfect harmony of nature, craft, and comfort that envelops you in a unique and unforgettable experience, wherever your journey may take you.
But where will AVO travel next? As a brand that thrives on discovery, AVO is always looking to the future, exploring new destinations, and drawing inspiration from the cultures and trends that shape our world. Whether it's the serene landscapes of Scandinavia, the bustling markets of Marrakech, or the sun-soaked beaches of Rio, AVO's journey is never-ending—each new place a
canvas for creativity, each experience a brushstroke in the ever-evolving masterpiece of AVO.
AVO is more than just eyewear; it’s a connection to the soul of Italy, an invitation to experience life through a lens of warmth, heritage, and authenticity. Embrace the AVO feeling—a perfect harmony of nature, craft, and comfort that envelops you in a unique and unforgettable experience, wherever your journey may take you.
‘WHERE TRADITION CRAFTS EMOTION’
DESIGN
The design of AVO frames begins not with trends, but with a feeling. A feeling of morning light rolling across the hills of Umbria, of stone walls warmed by centuries, of simplicity lived with purpose. Every silhouette is born from this silence — from a place where beauty is not loud but lasting. AVO’s designers listen closely: to proportion, to emotion, to the unspoken elegance that flows through Italian heritage. Shapes are sketched like memories, refined like rituals, until they settle into something quietly striking.
Each pair of AVO glasses is a meditation on balance — between form and comfort, modernity and soul. Crafted with the same care as a well-aged wine or a handwoven textile, the process honours the traditions of Italian artisanship while gently shaping the future. Metal or acetate, curve or line — every detail is considered not to impress, but to belong. This is not fashion for the moment. This is design that lingers. A frame that becomes part of you.
Each pair of AVO glasses is a meditation on balance — between form and comfort, modernity and soul. Crafted with the same care as a well-aged wine or a handwoven textile, the process honours the traditions of Italian artisanship while gently shaping the future. Metal or acetate, curve or line — every detail is considered not to impress, but to belong. This is not fashion for the moment. This is design that lingers. A frame that becomes part of you.
Materials
At AVO, materials are not just chosen — they are revered. Each one carries its own story, its own temperament. We work with rich Italian acetate, born from cotton and sculpted into form with heat, pressure, and patience. Its depth of color, its warmth against the skin, its subtle gloss — all speak of authenticity. When we choose titanium or stainless steel, it’s not for shine, but for the purity of the line, the featherweight strength, the timeless resilience. Every material is selected to last — not just physically, but emotionally.
To touch an AVO frame is to feel intention. Nothing is random, nothing is excessive. The grain of the acetate, the coolness of the metal, the smooth rotation of a hinge — these are our language. The finishes are soft, the transitions seamless. And above all, the materials breathe: they adapt, evolve, live with you. Because in AVO, we don’t believe in luxury as ornament — we believe in luxury as integrity.
To touch an AVO frame is to feel intention. Nothing is random, nothing is excessive. The grain of the acetate, the coolness of the metal, the smooth rotation of a hinge — these are our language. The finishes are soft, the transitions seamless. And above all, the materials breathe: they adapt, evolve, live with you. Because in AVO, we don’t believe in luxury as ornament — we believe in luxury as integrity.